Eyeball Outline

I make aspirational value real through
user experience design & product strategy.

[FEATURED PROJECTS]
FREELANCE
A CURATED AND EDUCATIONAL DESIGN DIRECTORY
INTERNSHIP
JUST FOR FUN
ARCTERYX SFU
ACADEMIC
COMING SOON
BOSCH COURIER CONNECT
ACADEMIC

ETHOS

I BELIEVE CANDID CONVERSATION AND EMPATHY ARE KEY TO UNDERSTAND THE TRUE NEEDS OF PEOPLE WE DESIGN FOR.
I WEAVE BUSINESS VALUE WITH DIGITAL STORYTELLING TO CREATE DESIGN THAT SOLVES REAL PROBLEMS FOR PEOPLE.
I SEEK TO CHALLENGE MYSELF AND LEARN FROM NEW PERSPECTIVES TO MAKE IMPACTFUL CHANGE THROUGH DESIGN.

I employ strategic frameworks toward
actionable plans that make aspirational
value real through an end-to-end, human
centred perspective of brand engagement.

IMPACT

HELPED SECURE $200, 000 IN INVESTMENTS THROUGH PITCH DECK DESIGN FOR A NATIONAL PITCH COMPETITION FOR MOMENT ENERGY.

LEAD THE DESIGN CLUB AT SFU BY FACILITATING A WEEKLY VIRTUAL WORKSHOP FROM 2021-2023.

VOLUNTEERED AT TOUCHPOINT INTERACTION DESIGN CONFERENCE 2019.

ACHIEVEMENTS

BACHELORS IN INTERACTIVE ART AND TECHNOLOGY AT SIMON FRASER UNIVERSITY SIAT.

MINOR IN PRINT AND DIGITAL MEDIA PUBLISHING.

5+ YEARS OF FREELANCE DESIGN EXPERIENCE.

Sky

Reach out for a chat,
and let me determine how
I can help realize your dreams.

2024 BRENDAN MCKAY